Miller Zell Acquires Brawerman Marsh Strategic Consumer Package Goods Consultancy
ATLANTA, GA (January 4, 2011) – Miller Zell has completed the acquisition of Brawerman Marsh, a Chicago-based management consulting firm specializing in in-store merchandising analytics. For over 40 years Miller Zell has been a leader in retail strategy and design. With this acquisition, Miller Zell adds consumer package goods (CPG) expertise to an existing retail and consumer knowledge base.
Brawerman Marsh helps its clients determine the rate of return on in-store marketing programs and product displays. Through implementing their proprietary In-store Integration Strategy (ISIS), brand managers can understand which in-store programs generate the best return and ultimately the most impact. Brawerman Marsh currently works with companies like Dial/Henkel, SC Johnson and Kraft Foods.
By using aggregated data streams to determine the value of in-store marketing programs, Brawerman Marsh and Miller Zell will enable consumer packaged goods and retail clients to make marketing investment decisions based on ROI and empirical evidence. The company’s unified services will ensure that in-store merchandising not only reduces supply chain cost, but also increases revenue and profitability.
Chip Miller, Vice Chairman of Miller Zell comments, “For years Brawerman Marsh has worked with CPG organizations providing services that positively affect both the top line and bottom line. Miller Zell is pleased to add these unique capabilities to our offering”.
About Miller Zell
Miller Zell is a leader in strategic retail consulting specializing in retail design, shopper marketing, shopper insights research & analysis, and store implementation, serving some of the world’s best known brands. For more than 40 years, Atlanta-based Miller Zell has designed and built award-winning selling environments across retail sectors including grocery, financial institutions, dealer-based businesses, restaurant chains, consumer products, and mass merchandise. For more information visit www.millerzell.com or www.brawermanmarsh.com.