CONSUMER PRODUCTS

Consumer packaged goods companies (CPGs) have spent years optimizing processes and partnerships in an effort to remain competitive in a market that is in a constant state of change. From enterprise resource planning and supply chain optimization to outsourcing and organizational change initiatives, CPGs have cut costs and delivered growth that shareholders now expect as the norm.

Remaining a step ahead of retailer expectations and consumer demand has been especially challenging in the past several years due to a shifting retail landscape. The new retailer is larger, stronger, more demanding, complex and sophisticated. Understanding how to win in this new in-store environment has challenged even the most experienced CPGs. The ability to impact consumer buying decisions requires an understanding of how to respond with fast, flexible, cost effective and targeted marketing solutions.

These challenges have presented a market opportunity where only those who have the right data at the right time in the right people’s hands will know how to leverage their assets, time, resources and money. Unfortunately, most CPGs are buried in data that they can’t easily access or interpret, making it almost impossible to correctly identify trends, forecast with accuracy and react quickly with winning in-store merchandising strategies.

Brawerman Marsh is working with global CPGs to:

• Identify and develop in-store merchandising solutions that positively impact the financial statements at both top and bottom lines
• Track, measure, and manage their in-store merchandising investments and implement strategies to greatly improve ROI
• Increase in-store merchandising promotional program success with accurate data measured at the program SKU level
• Gather correct data and apply metrics to increase incremental sales revenue
• Optimize both capital and human resources
• Reduce total merchandising supply chain complexity and accelerate speed to decision and speed to market
• Implement cost saving strategies throughout the merchandising supply chain