YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE
One of the challenges today is not a lack of data, but rather an overload of it. Understanding what information is most relevant and interpreting this information correctly is a daunting task. More importantly, getting this data to the right people, at the right time, in order to take action, is critical in making the data useful.
Even with an ERP solution, most companies still have data scattered in several management systems and segregated among multiple departments. For this reason, it is nearly impossible to leverage the information effectively. This lack of useable data creates an environment where brand marketers are forced to make strategically poor and financially harmful decisions. As a result, over 80% of all promotional investments deliver a very limited and sometimes even negative financial return with no other strategic justification.
To solve this problem, Brawerman Marsh has developed the first SKU optimization service that applies a scientific value to the art of in-store merchandising. This service integrates data points from several data management systems including SAP, Oracle, and any other homegrown legacy systems. By aggregating and analyzing key data-points such as material/labor expense, trade spend, sales, profit, volume and syndicated data, our solution will provide decision making capabilities around SKU go no-go decisions.